Cut down on technical terms. Using too much insider language can alienate your audience. While you may want to showcase your expertise, make sure to simplify!
It takes only 50 milliseconds (or less) for visitors to form an opinion about a website. Long-winded headlines will bore your audience and make you easy to forget.
Using an active voice is important because it stops sentences from dragging on or becoming complicated. You want the subject to perform the action, not receive.
Have two types of CTAs—one at the top for those ready and another at the bottom for those who need more information. Not having a second CTA may lead to visitors clicking away.
For interior designers, imagery is crucial. Impressive photos of your work attract and convert your audience. But they need to align and connect with your text.
Develop a unique tone of voice that aligns with your brand and effectively communicates key messaging points. Consider hiring a professional copywriter.
A lead magnet is a valuable resource that people can download in exchange for their email so that you can nurture a relationship with them until they're ready.
Speedy rotations will only frustrate your audience as they won't have enough time to view the image, giving them a poor first experience of your brand.
Your website isn't about you. It's about your clients. Avoid writing "we do this, this is why we're great." Instead, speak directly to your target audience with "you.”
Visitors shouldn't struggle to understand your purpose, how you can help them, and what steps to take. The journey to booking a call should be quick and painless.